Competing brands
Named brands the creator's existing commercial agreements exclude.
Why this line exists
Creators forbid competing brands when it conflicts with their existing commitments, their audience, or how they want their likeness read. It is a per-creator decision, and the boundary set records which way they went.
How a request is matched to it
Terms characteristic of this category, matched on word boundaries against the normalised request. The matched term is quoted in the refusal.
Matching is deterministic and anchored to word boundaries, so a term inside a longer innocent word does not fire. The matched term is returned in the refusal, which means a creator can see why their rule caught something and a requester can see what to change.
Whether creators permit it
Permitted by default unless the creator adds it to their forbidden list. Many do.
Questions
- Can a creator permit competing brands?
- Permitted by default unless the creator adds it to their forbidden list. Many do.
- What happens to a request that breaches it?
- It is refused before any model is called, with the rule name and the matched term quoted back. The refusal is recorded in the creator's audit log. It is never rewritten into something permitted.
- Does the API enforce this too?
- Yes — the licensed-likeness API and the MCP server call the same evaluation the website calls. There is one implementation of the consent gate, so an automated integration cannot get a weaker check than a browser.